About

Hollands Associates was set up by Gina Hollands, a PR and communications professional with over 20 years’ experience. After holding senior positions as Commercial Director and Chief Operating Officer in agencies, Gina decided to start her own agency where the emphasis was on providing clients with the best possible and highest quality service.

Unlike many agencies, at Hollands Associates, the people you meet are the people who do the work. In her career, Gina has worked on many charity campaigns, including for Cancer Research, British Heart Foundation, Dame Vera Lynn Trust, Salvation Army, Chailey Heritage Foundation and Keech Hospice Care.

Our focus is on doing good work for good people. We specialise in the charity sector because we love the beautiful folk who work in it and the positive changes they bring to the world.

Steps to working together

Great PR doesn’t have to be complicated. In fact, it shouldn’t be. We understand all the jargon, but we prefer not to use it. We’d rather make sure everyone who needs to know what’s going on with the campaign has a clear understanding, so results can be maximised.

We don’t hide behind big words or PR fluff; we tell you what we’re doing, we do it, and we keep you informed throughout.

And that simplicity starts right at the beginning of our partnership with you. Here’s our simple 5-step process to getting going:

Initial Meeting

Proposal

Discovery Session

Strategy and Plan

Launch

Clients we have worked with

We have been working with Gina for a few months and within that time she has managed to get us into national magazines, glossy magazines, podcasts and interviews with local and national newspapers! We are thrilled with the work that Gina has done for us and would thoroughly recommend working with her. We have had so many successes and that’s only in the first few months! Our monthly meetings with Gina always leave us feeling excited and energised. We are really excited for what’s to come!

Gemma and Stella - Two Faced Twins

Gina is a comms expert supreme. She is highly organised, efficient, proactive and committed to the cause she is focusing on. She also has rich strategic comms oversight which she utilized so well at Redthread, and is a highly talented writer. I would definitely recommend her for any communications project.

Lucie Russell, CEO - Redthread

I just wanted to say a big thank you for all the great work we’ve achieved together. You got me instantly; from the strategy document you produced after our first chat to the articles you’ve drafted on my behalf, I’ve barely had to make any edits because you grasped my tone of voice and key messages so quickly.

Shelle Luscombe - Private client

Not only did Gina bring my business to life through her copy, her whole process ensured she really captured what I am trying to build. I would highly recommend Gina to anyone needed copywriting support (she is also a PR guru!).

Paul Edmondson - HighBarHR

My PR journey is only just beginning - it is a whole other world away from the field I am used to and I know very little about it, but the course last Friday was so helpful and I learnt a lot. Thank you so much for sharing your knowledge.

Natasha Morley - Sussex Youth Theatre

I have loved working with Gina and was surprised by how quickly she could source opportunities for me. Even though I operate in a niche, she quickly understood what I did and what I wanted to achieve. I 100% recommend working with her.

Tara Humphrey, CEO - THC Primary Care

I am writing this review having worked with Gina for only 4 months so far. After some searching, I knew that Gina was the one that I would be able to develop a good rapport with, someone who understand what is important to me and what my work stands for. I wasn’t wrong. The support she has offered me is highly professional, specific, and coming from a place of experience and can-do attitude. I would highly recommend her for personal or corporate work and indeed do tell everyone I can about her!

Dr Shivani Sharma, Head of Psychology, Sport and Geography - University of Hertfordshire

Gina is a capable and proactive ‘do-er’ as well as manager and can be fully trusted to get on with things without prompting. She has a great understanding of strategic comms, from what makes a successful news angle to how best to structure an analytical feature article, and how then to amplify media wins across multi-layered content to position our clients as experts in their fields. She is always punctual and prepared, and is conscientious in her tasks, always meets deadlines and is an asset to our team… and always with a smile.

Jenny Turner, Managing Director - Turner PR

Gina is an extremely reliable professional who always goes above and beyond to do a fantastic job. Working with her has been seamless. She’s taken a huge weight off my shoulders, ensuring the utmost quality in content with exceptional attention to detail, sometimes working to quite tight deadlines, and always to a high standard. I would recommend her to anyone looking for a high-quality content and PR person.

Sophie Lee, Founder & CEO - Electric Peach

Gina is a great PR professional. Creative, proactive and always searching for new opportunities…

Alison Tran - The Karma Tea Co

We’ve worked with Gina on a crisis communications policy, a PR strategy and an ongoing media relations campaign. She also delivered an in-person training session on crisis handling to our team, which was very well received. Gina is always pro-active, pleasant to work with and nothing is too much trouble. She’s generated a large amount of positive coverage for us in a short space of time and is always open and honest with her advice.

Andrea Daniels, Executive Director Innovation, Digital & Engagement - Keech Hospice Care

Gina is always reliable, trustworthy and works hard to deliver for us. She is proactive in her approach and can be counted on to come up with ideas and give honest feedback to our marketing plans. As well as the ‘work’ side of things, Gina is approachable and friendly to deal with, and gets the job done swiftly and without fuss.

Andrew Wilkinson, Managing Director - Motion29

Gina is reliable, trustworthy and always gets the job done to a high standard. She takes time to fully get to the bottom of the brief and never fails to deliver on time. Gina is adept at understanding highly technical subjects and translating them into accessible, interesting and readily useable comms material.

Liz Churchman, Client Service Director - Emmett & Churchman Ltd

Gina is a seasoned writer, editor and PR & comms expert who is always very responsive and professional in her approach. She can be trusted to take accurate briefs, build strategies and develop proposals as much as she can to deliver tactical work to a high standard. She is a reassuring figure to have in client meetings, as she is very comfortable client-facing and always represents the company well.

Farzana Baduel, CEO - Curzon PR